| Course Number | Course Title / Description / MnTC Goals / Prerequisites | Credits | ||
| MSM | 1101 | Principles of Marketing | 3 | |
| This course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. Students will explore why marketing is the foundation for all successful businesses. Topics covered include consumers, products, promotion, placement, pricing, market research, questionnaire design, data analysis, market segmentation, and target markets. Students will learn how to analyze the marketing environment and recommend marketing strategies. | ||||