| Course Number | Course Title / Description / MnTC Goals / Prerequisites | Credits | ||
| MSM | 2829 | Marketing Research Fundamentals | 2 | |
| This course focuses on the fundamentals of market research. The student will learn the process of conducting marketing research. Topics that are covered include: formulation of hypotheses, how to locate primary and secondary data, identification of data collection methods, and the importance of follow-up procedures. The student will be involved in case studies and/or simulations. Suspended per AASC 6/30/11 | ||||