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Whether a student is planning to be employed or self-employed, this essential course will help insure long-term success as a professional massage therapist. Students will benefit from topics in the areas of goal-setting, strategic planning, business development and ethics, financial management, target market analysis, value-added services, and professional communications, as well as hand-on experience in designing business cards, brochures, promotional materials and conducting market research and analysis studies. Students will also practice negotiating contracts, job search and interviewing skills. Students will also make on-site visits to a number of successful massage therapy practices in the area and participate in business-related aspects of the on-campus Student Massage Center. |
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