Ridgewater College offers several programs in the marketing field. Students can earn an A.A.S. degree or diploma in marketing and sales management. All of the programs offer a curriculum that centers on theory and practical experience through internships.
Course Outline
Required Courses
(15 Courses)
Choose either MSM 1012 or ADS 1012.
Course Title Credits
MSM 1012 Business Presentations
MSM 1101 Principles of Marketing
MSM 1103 Basic Sales Techniques
MSM 1137 Business Math and Accounting
MSM 1212 Personal Finance
MSM 1220 Advertising
MSM 1818 Internship I 3*
MSM 1819 Internship II 3*
MSM 2102 Professional Sales
MSM 2105 Computer Applications
MSM 2110 Principles of Supervision
MSM 2125 E-Commerce & Social Media
MSM 2203 Management Issues
MSM 2823 Introduction to Entrepreneurship
MSM 2833 International Business
Total Credits: 45  
Elective Courses
(these courses are not required but are recommended)
Course Title Credits
MSM 1000 Student Success
MSM 1150 Customer Service
MSM 1500 Professional/Leadership Development
MSM 2207 Merchandising Management
MSM 2425 Independent Study 1*
MSM 2829 Marketing Research Fundamentals
General Education Required Courses
(4 Courses)
Choose 10 of the 16 credits from the Communications Study Certificate.
Course Title Credits
CMST 220 Public Speaking
CMST 225 Small Group Communication
CMST 226 Interpersonal Communication
CMST 290 Communication Certificate Capstone
Total Credits: 10  
General Education Elective Courses
(select 6 credits from the courses below)
Course Title Credits
CMST 223 Listening
CMST 227 Intercultural Communication
CMST 228 Argument and Reasoning
CMST 240 Gender and Communication
CMST 250 Computer-Mediated Communication
CMST 260 Organizational Communication
Total Credits: 6  
Total AAS Degree Credits: 61  

*Credits for this course are variable. See your Advisor about this course.